When looking for technical salespeople, there is a tendency to always hire from within the industry. While there’s nothing wrong with taking this approach, don’t cast aside potentially good candidates simply because they don’t have industry experience.
Look for people who have experience in sub-trades or allied fields as well. Technically astute people, or those with a high degree of technical curiosity, are often capable of quickly picking up and learning the ins and outs of a new field.
While they will take a bit more time to come up to speed, their natural enthusiasm for learning new things often translates into early sales successes. The right person can bring a different perspective to your business and may open doors that you may not have thought of.
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Brian Jeffrey is the creator of the Sales Temperament Assessment. For over 20 years, companies have used this tool to assess thousands of salespeople and make even better hiring decisions. Brian has spent over four decades in sales as a salesperson, sales manager, consultant, sales trainer, professional speaker, and writer. Brian is the author of over 100 articles on sales and sales management. |
